(Singapore, 12 May 2017) – Eunice Olsen (39), creator and executive producer of Emmy-nominated series WomenTalk, actor, director and humanitarian is joining the Lancôme Genefique family as its brand ambassador. Eunice will be representing the Lancôme Genefique campaign in Singapore, featuring the empowering message to Love Your Age. Eunice has been an inspirational figure and has never allowed age to be a factor in her choices in life.
“We are delighted that Eunice Olsen will be representing Lancôme Genefique as a Brand Ambassador” , says Lancôme Singapore General Manager Jessica Dong. “Lancôme believes that beauty is about loving your age and making the most out of it. It’s never too early or too late to live your life to the fullest. Eunice embodies that philosophy, and her ongoing work with WomenTalk makes her a model of women’s empowerment. We are really pleased to have her represent our brand as she personifies the true meaning behind the Love Your Age campaign.”
Eunice was the youngest-ever appointed Nominated Member of Parliament at age 27, and believes that every situation can be an opportunity. “Age has never been a barrier to what I can or cannot do”, says Olsen. “It boils down to your perspective of things. You may be young but you can say, “I’ll give it my best anyway” and if you’re willing to put in the hard work, I don’t think age makes a difference. I am grateful to work with Lancôme to spread the message of loving your age as their Brand Ambassador, and it’s a privilege to be able to work with a brand that believes so strongly in women’s empowerment. I’m really looking forward to this exciting partnership.”
Eunice will appear in a video and print campaign across magazines, digital, in-store and social media. The campaign will roll out in late May 2017.
For more information, please email Frances Chong at email@example.com